Adieu White Star

Moet White StarIf you love champagne, you’ve probably sipped your share of Moet et Chandon’s White Star. With its crisp, slightly sweet flavor, it’s been the top-selling champagne in the U.S. for years.

Now’s the time to go stock up on your favorite fizz because Moet Hennessy Louis Vuitton recently decided to replace White Star with a new blend they’re calling Imperial. The new Imperial, which isn’t quite as sweet as White Star, is already showing up at bars and stores across the country.

Moet & Chandon Imperial champagne

It might seem strange to tamper with such a successful brand, but it does help clarify the Moet range; now in order of dry to sweet it’s Brut Imperial, Imperial and Nectar Imperial.

I tasted Imperial last week at Apotheke in NYC; the head of the magnum had been sabered, but sadly I missed that part. I liked it – perhaps a little too much – I decided the next morning.

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One Response to “Adieu White Star”

  1. [...] wrote this post about the demise of White Star earlier this year, though I’ve been seeing it around for much [...]

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