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A Scented Soirée: Jo Malone & The Bubbly Girl Launch Wild Bluebell Sept. 22-30, 2011

September 22, 2011
jo-malone-wild-bluebell

I’m joining Jo Malone to make fragrant cocktails for the launch of their new fragrance Wild Bluebell.

Whenever I create a new cocktail, my inspiration usually starts with an amazing piece of seasonal fruit, a fun sparkling wine or a unique spirit that captures my imagination. Then I start adding other flavors to create a cocktail that’s harmonious and complex.

That’s the same way the perfumers at the British fragrance brand Jo Malone blend fruit, floral and spice aromas to create a beguiling scent. I love the way Jo Malone fragrances like White Jasmine and Mint, Nectarine Blossom and Honey and Lime Blossom perfectly capture those natural aromas. Their latest creation is Wild Bluebell, a dewy and slightly mysterious floral scent.

This month I’ll be working with Jo Malone to present a series of interactive cocktail and fragrance parties to explore the elements in the new fragrance Wild Bluebell.

Our heroine Wild Bluebell grew up in a grand English country manor. When she was a young woman, she left home to go traveling the world on different adventures. When she returned home years later, she discovered that her childhood home had fallen into neglect; overrun with namesake wild bluebell flowers. The scent was so intoxicating, she couldn’t resist falling into the fragrant carpet of flowers — kinda like in the picture above.

Wild Bluebell starts with top notes of wild bluebell and orange flower water, heart notes of persimmon and eglantine rose and finishes base notes of white musk. It’s made to be layered with other scents in the Jo Malone range, the same way spirits like gin and brandy pair with a range of other spirits, liqueurs and fruits.

Call the stores directly to reserve a place at one of these scented soirées:

Sept. 22 – Nordstrom Walnut Creek, 4 p.m.
RSVP: 925-930-7959 ext. 1042.

Sept. 23 – Neiman Marcus San Francisco, 1, 2:30 and 4 p.m.
RSVP: 415-362-3900 ext 211.

Sept. 24 – Neiman Marcus Palo Alto, 1 and 2:30 p.m.
RSVP: 650-329-3300.

Sept. 30 – Saks Fifth Avenue San Francisco, 3 p.m.
RSVP: 415-438-5243.

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