Champagne: The ultimate lifestyle & luxury drink for #ChampagneDay
I love champagne. Its effervescence excites me, its crispness makes me smile and its very aura is appealing. I drink it all, from the little grower champagnes to the Grand Dames. No other drink has the same complex creation, the unique history or the emotional impact. Today on Champagne Day, I’m sharing a piece I wrote a few years ago about the way champagne is marketed to maintain its unique pop culture status. Clear morning sunlight is just breaking over the distant hills, but I’ve been sipping champagne for an hour, floating in a hot air balloon at 2,500 feet above the Sonoran desert near Phoenix. A white scarf that recalls the magnificent men in their flying machines is draped around my neck. The silence is broken by the roar of the propane burners that keep the elegant white balloon with its silvery vine logo afloat. The occasion? Krug Champagne…
October 28, 2011