Last time I flew on Virgin Atlantic, I remember catching a glimpse of the champagne bar in Upper Class as I trudged to the back of the plane. Now there’s even more to envy: Virgin Atlantic’s new meal service offers retro luxe champagne coupes to serve their Champagne Lanson Black Label.
â€œWeâ€™re very much about trying to make a unique experience,” says Sarah McIntyre, a Virgin Atlantic spokeswoman. “People associate glamour with Virgin Atlantic and champagne comes hand in hand with glamour.â€
They’re not the only airline flying high with champagne service. Each year, Business Traveller Magazine give their Cellars in the Sky awards to the airlines with the best wine lists. The magazine rates the quality and diversity of wines offered in business and first class flights.
When the 2011 awards were announced last month, Qantas Airlines’ wine list took the most awards, including best First Class Sparkling – and why not when they’re pouring 1999 Taittinger Comtes de Champagne?
Wines served by Cathay Pacific like the 2008 Vincent Girardin Puligny Montrachet Vielles Vignes were ranked highly. And Brazilian carrier TAM’s 2012 wine list turned heads with pours like Champagne Drappier La Grande SendrÃ©e in first class and Drappier Carte d’Or in business class. And airline sommelier Arthur Azevedo has trained flight crew in matching wines with foods too. Maybe someday they’ll pour some Brazilian bubbly on flights.
The magazine rated 250 wines that were entered into the competition by 53 international airlines.