So Fresh: Champagne Lanson San Francisco Launch
“When you see a champagne ad, what does it show?” asks the Frenchman. He answers his own question. “A car, a pretty girl or some jewelry. But what does that have to do with what’s in the bottle?” The Frenchman in question is Enguerrand Baijot, scion of the family that owns Champagne Lanson. He visited San Francisco this week for a tasting at The Bubble Lounge as part of the brand’s re-launch in the U.S. market. He makes a good point; most champagne ads celebrate lifestyle, rather than flavor. The Lanson difference, Baijot says, is the way they emphasize their wine-making style which creates a uniquely fresh and bright tasting champagnes. “Lanson is the only champagne that talks about what it going on inside the bottle,” Baijot says. When it comes to flavor profile, it seems most champagnes are in one camp or another. They’re either quite austere, acidic and…
February 4, 2012